Google te busca piso
Arantxa Villar julio 14th, 2009
Ejemplo de búsqueda inmobiliaria en Australia
El otro día leí en el blog inmobiliario www.inmoblog.com, la noticia de que Google estaba experimentando en el negocio inmobiliario con un buscador de pisos (real estate search). Es una herramienta de Google Maps, que ya está funcionando en USA (New York) y en Australia.
La búsqueda ofrecida por Google te permite encontrar viviendas a la venta o alquiler, buscar servicios en los alrededores (colegios, restaurantes…), así como calcular distancias y rutas. Los criterios de búsqueda utilizados son los básicos: precio, nº de dormitorios, baños y garaje.
Me gustaría hacer dos reflexiones. La primera es cómo Google encuentra la manera de aportar valor en una crisis marcada por el gran stock de viviendas sin vender, facilitando su salida al mercado. La segunda, la utilidad que representa para aquellos profesionales que nos movemos en el mundo inmobiliario, principalmente en el alquiler de viviendas, que junto a la ventana abierta de cualquier portal tipo idealista o fotocasa, es necesario mantener un enlace continuo a Google Maps.
Por último, me gustaría remarcar que Google trabaja con socios del sector inmobiliario para poder ofrecer listados actualizados de inmuebles, lo cual, creo que puede hacer que se retrase su entrada en España, debido a la reticencia de muchos agentes inmobiliarios de especificar en sus anuncios la dirección exacta de la vivienda en alquiler o venta.
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- Innovación , Nuevas Tecnologías , Urbanismo e Inmobiliaria
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