El mundo ha cambiado… llegaron las wikibúsquedas para Google
Juan Rivero mayo 7th, 2009

Si tienes una cuenta de Gmail te vas a llevar una sorpresa cuando abras el buscador Google (no debería ni especificar Google), ¡y es que llegaron las wikibúsquedas! Aunque hace tiempo que se venía hablando de las wikibúsquedas, he de reconocer que primero me he llevado un susto, y segundo, que me siento como un niño con juguete nuevo.
Enseguida me ha venido a la cabeza la gestión del cambio y sus diferentes fases: presentimiento, miedo, resistencia, evaluación, aceptación, integración. El éxito de cualquier cambio viene dado en función del menor o mayor tiempo que pasas del miedo a la integración, y aparte de que Google suele asegurar mucho este paso, además está acostumbrado a golpear el primero. Y ya conocemos el refrán, quien golpea primero, golpea dos veces. Con estas acciones Google está asentándose en su hegemonía como principal motor de búsqueda, y no olvidemos que ello significa el 95% de sus ingresos.
Siendo usuario de Gmail, podremos personalizar los resultados de nuestras búsquedas, decir cual es un buen o un mal resultado, y añadir notas personales. Existen pues dos beneficios evidentes: parte de su trabajo se lo realizamos nosotros, y en segundo lugar está dando mayor protagonismo al usuario lo cual implica que la calidad de las webs cada vez juegan un papel más importante.
Existe otro punto muy importante, y es que todos nosotros podremos ver las clasificaciones de otros usuarios que tengan cuenta de gmail, con lo cual, en principio podríamos fiarnos mucho más de que los resultados de nuestra búsqueda vayan a ser relevantes.
La videncia no es mi fuerte, pero a primera vista me surgen dudas que seguro iremos aclarando en unos días:
Lo primero que me viene a la cabeza es conocer el ritmo de colaboración que tendrá la iniciativa, y si puedo o debo fiarme de la persona que ha hecho su clasificación. Parece obvio que si realizo una búsqueda sobre “Contabilidad” me fiaré mucho más de una persona conocida que de un desconocido que podría estar intentando guiarme hacia sus propios intereses.
Lo segundo es descubrir la relevancia que tendrán estos rankings humanos en el Page Rank (la manera que tiene Google de medir la calidad, popularidad, y relevancia de una web).
¿Quiere esto decir que el papel del SEO pierde valor? Según mi opinión, a primera vista no. La wikibúsqueda parece una herramienta que se complementa con la labor del SEO y que iremos descubriendo poco a poco…Estoy impaciente

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